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Neighborhood Marketplace Initiative

EXCELSIOR

The Excelsior is a growing neighborhood situated between Balboa Park and McLaren Park. Home to over 30,000 residents from a diversity of backgrounds, the neighborhood beams with multi-cultural pride.  Marked by streets named after international cities, the neighborhood has a long history as a place where immigrants from around the world have settled. Residents and business owners alike are fond of the small town feel in this residential enclave of a bustling city.

Famed as the birthplace of Jerry Garcia, leader of the Grateful Dead, today the Excelsior is home to a high concentration of families with children and provides abundant educational and recreational opportunities for all ages. The nine-block corridor of Mission Street, immediately south of Interstate 280, is the commercial heart of the Excelsior. It is best known to area residents for its vibrant produce stores and authentic restaurants including long-time establishments Granada Café, Italian-American Social Club, and Joe’s Cable Car Burger. Restaurants serve a range of international cuisine including Japanese, Chinese, Filipino, taquerias and Central American pupuserias.  The area is also becoming known regionally for its affordable and eclectic home furnishing stores.  

LOCATION

Mission Street, Silver to Geneva

NEIGHBORHOOD INVESTMENTS

  • Over 120 units of housing in the development pipeline
  • Greening of nearby Alemany Boulevard completed
  • Renovation of Excelsior Branch of the SF Public Library completed
  • Annual Excelsior Festival hosted, with over 8,000 attendees
  • Mission Street-Geneva Avenue transportation improvements planned for 2008

½ MILE TRADE AREA ASSETS

  • Population 25,588
  • Households 6,697
  • Median Household Income $ 68,583
  • Retail Spending $198,747,179

CONTACT

Excelsior Action Group (EAG)
Cristy Johnston
415-585-0110
cristy@eagsf.org
Excelsior NMI Map
Excelsior NMI Map

  NEIGHBORHOOD PICK-ME-UP  
  "The Neighborhood Marketplace Initiative is an important communication tool that keeps merchants informed about their own neighborhood. In the Excelsior, NMI has been crucial to our success—it has created an identity and sense of unity within the commercial corridor and brought important resources to small businesses."
 


Roberto Guerrero
Co-owner
Martha & Bros. Coffee
 
SFGov